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Twitter on Salesforce.com: Technologies Change But Business Problems Don’t

By: Steve Robins In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much...

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Twitter and Customer Innovation

Solutions solve customer problems.  And so it stands to reason that those customers or software users probably know a thing or two about their problems.  They might even have a few novel ideas about...

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Join Me At ProductCamp Boston

Solution Marketing at ProductCamp Boston! I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning...

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Solution Marketing Best Practices – Presentation at ProductCamp Boston

Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others The first was so great that I came back and presented at the second...

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Cyber Lessons from Black Friday

Black Friday offers an important lesson for cyber (i.e., enterprise software) solution marketers.  Bombarded by Black Friday Over the last few weeks, we’ve been bombarded with a never-ending stream of...

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